Papers of BAS, Humanities and Social Sciences
Vol. 3, No 1, 2016
THE ROLE OF THE CORPORATE SOCIAL CAPITAL IN THE CONTEMPORARY BUSINESS ANTHROPOLOGY
Abstract: The new business thinking, associated with the widely necessitated concept of cultural intelligence is a challenge to the economic reality, formatted according to specific existing orthodox models.
The concept of corporate social capital is a modern construct that by its high degree of adequacy of the modern business world creates conditions for the rationalization and optimization of corporate management. The corporate social capital claims to recreate the social capital in terms of the corporate perspective.
The article underlines that corporate social capital could be seen as a competitive advantage for the business unit; it reflects the manifestation of the company’s culture and at the same time, has a specific focus associated with the effective management. Its social-anthropological determination enables variable interpretations of applying different models and display specific trends relevant to the contemporary economic reality.
Key words: corporate social capital; business anthropology; corporate culture