Adelina Milanova, Pavlinka Naydenova
Papers of BAS. Humanities and Social Sciences
Vol. 12, 2025, No. 1
The socio-anthropological genesis of the innovative behaviour
in the Bulgarian reality
Adelina Milanova, Pavlinka Naydenova
Abstract. The authors analyse theoretically the conceptualization regarding the role of organizational culture dynamics for the deployment of innovation potential and, respectively, its impact on the manifestation of the innovation capacity of business units in Bulgaria. This dynamic is predetermined on the one hand by the economic and cultural-historical development of the Bulgarian nation, and on the other hand, it reflects the changes and the significance of the defined national cultural dimensions and their specific indicators forming the cultural profile of the country. In the discourse of socio-economic anthropology, the category of innovation potential is positioned in the context of innovation behaviour or the attitudes to perceive the novelty, precisely in view of the specifics of our economic and social development.
Keywords: socio-economic anthropology, innovation, innovative behaviour, national cultural dimensions, organizational cultural dimensions