Papers of BAS, Humanities and Social Sciences

Vol. 3, No 1, 2016

SOCIOLOGY

THE PROCESS OF MOTIVATION THROUGH THE PRISM OF THE SOCIAL CAPITAL IN THE COMPANY

Pavlinka Naydenova

Abstract: The actuality of the problem lies in highlighting the role of social capital in the corporate environment to the application of appropriate motivational techniques for the successful management. The manifestation of the social capital at the micro level contribute to the implementation of best practices in the management of the changes, for the creativity and initiative in the decision making, for the formation and maintenance of an atmosphere that combines business interests, priorities and opportunities in the company. The main thesis is that the specific components of the social capital within an organization are interrelated with the operational processes in the company and the dealing with the social capital would strengthen the effect of motivating as a function of operational management. That hypothesis can be concretized through the establishment of a dynamic motivational mechanism through the prism of the social capital in the company. This multifaceted interdependence, which has different variants of interpretation and perception, is the subject of this article.

Key words: social capital, corporate management, motivation, trust/ confidence